Conducted By World Class Guest Mentors to
Advertising and Branding Guru, Genesis Film Production Pvt. Ltd.
Prahlad Kakar founded Genesis Film Production Pvt. Ltd. in 1977 and virtually re invented regional television advertising, after having assisted Shyam Benegal, one of India’s most renowned filmmakers. “To tell a story in 30 seconds in the most engaging way possible” remains Prahlad’s raison d’etre for remaining passionate about ad filmmaking even 30 years later. Genesis, as is common knowledge in the business, continues to train generations of talented, dedicated filmmakers.Through the last few decades , corporates like Nestlé, PepsiCo, Britannia, Uni Levers have continued to communicate their brand stories through Prahlad Kakar. Making films that capture the dreams and aspirations of his vast target audience, Prahlad has ruled the ad film making business and has won several awards for technical excellence, Innovation and creativity in advertising & marketing over the years in India.